Otomotiv dünyasında istikrarlar süratle değişiyor ve elektrikli araçlar bu değişimin merkezinde yer alıyor. Otomotiv devleri, bilhassa Çin’den yükselen yeni jenerasyon elektrikli araç üreticilerinin yarattığı rekabet baskısıyla karşı karşıya. Bu rekabetin en çarpıcı örneklerinden biri, Ford CEO’su Jim Farley’in Xiaomi SU7’yi test etmesiyle yaşandı.
Ford CEO’su Jim Farley: Xiaomi SU7 fantastik bir araç
Ford CEO’su Jim Farley, Xiaomi’nin elektrikli SUV modeline övgüler yağdırdı. CEO Farley, altı ay boyunca Xiaomi SU7 modelini test etme fırsatı bulduğunu açıkladı. Bu süreçte ise SU7’yi Çin’den getirttiğini ve günlük aracı olarak kullandığını söyledi.
Konuyla ilgili beklenmedik açıklamalarda bulunan Ford CEO’su, araçtan vazgeçmek istemediğinin altını çizdi. Buna nazaran Xiaomi tarafından geliştirilen birinci arabanın “fantastik” olduğunu söyledi.
Ancak Farley, Xiaomi üzere Çinli elektrikli araç üreticilerinin ikonik markalar için oluşturduğu tehdidin de farkında. Çinli rakiplerin pazara girişinin Ford üzere esaslı markalara önemli bir rekabet ortamı yaratacağını kabul etti.
Buna karşın CEO, Ford’un bu rekabete göğüs gerebileceğinden de emin. Şirketin elektrikli arabalar için kurduğu özel takımın, yeni jenerasyon elektrikli araç platformları ve teknolojileri üzerinde çalıştığını vurguladı.
Ford CEO’sunun rakip bir firmanın elektrikli aracını şahsen test etmesi, araba devinin Çin’den gelen elektrikli araçların yükselişini ne kadar ciddiye aldığını gösteriyor. Xiaomi modelinden etkilenen Farley, Ford’un da bu pazarda rekabet avantajını korumak için elektrikli araç geliştirme çalışmalarına sürat verdiğini belirtti.
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